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Web Design SEO Marketing Actions to Success

August 9th, 2018

The Internet is a very powerful tool and when used correctly can act as your business or organisation’s automated sales person. In order to do this, you need a quality website and effective internet marketing.

So what’s a ‘Quality Website’ and ‘Effective Internet Marketing’ you ask?!

QUALITY WEBSITE

Your website should do 2 things;

1. Someone (ideally already interested in your service or product) lands on your website.

2. The web design converts this visit into a sale or sales lead.

It’s as simple as that but I’m amazed how many web development companies miss these two critical points! I see so many websites that act as some artists showcase and others with animations all over screen but they’re not doing their job!

Simple?? How do I do this?

Quality Content

A quality web design isn’t about quirky graphics and animation – it’s about quality content.

1. The text, image and video content has to be clear, non jargon and has to tell the visitor the benefits of your product or service. It’s normally a good idea to focus on the results or benefits, than an in depth description on your product or service.

2. Images are important, you can convey so much in a correctly chosen image.

3. Photos of people can help to associate a sense of trust.

4. Keep it short. It’s tempting to keep writing but most people will lose interest and go elsewhere.

5. Video is also very important now. Video can communicate a product, service or concept in a far more powerful way than text.

Search Engine Optimisation

Your website needs to be designed and content written so that search engines crawl and index the maxinum number of pages possible.

1. This is a very complex subject but include your important search keywords for your niche market in your content (but keep it readable for humans).

2. Use keywords in you page Titles (again though, it needs to be human friendly!)

3. Use a sitemap and use CSS menus, not Flash.

4. There’s so much more to SEO but I’d have to write a book.

Calls to Action

These are simply something that helps the visits make an action. They range from a simple ‘call us now on..’ text to email marketing capture boxes and lots more! Do a search online for Calls to Action and you’ll learn most of what you need.

Testimonials

Testimonials or user reviews (if you’re running an online store) of your customers (don’t make up testimonials…it will hurt you later) helps gain trust. Video testimonials are great as well.

Blog

A bog helps show your customers/visitors updates and can help them coming back for more. It’s also important to have a Latest News section on your Home page. This helps your visitors and SEO.

Social Video

You can effectively get free marketing, if you can integrate social and video sites, such as Twitter, Facebook and YouTube within your web design.

Landing Pages

When your potential customer clicks on your website via search engines ‘organic’ (the free) results or your Internet advertisements, they need to be sent to a landing page. This is a page written for what the person was searching for and will help convert them into a sale / sales lead.

EFFECTIVE INTERNET MARKETING

You need to get targeted traffic to your web design. These are people who are already interested, in some way or the other, in your product or service, improving the conversion rate (the % of people that visit, who are converted into a sale / sales lead)

OK, I understand what targeted traffic is but how do I do GET targeted traffic??

Researching Keywords

This is simpler than it sounds. You can use one of the many keyword research utilities or websites (just search for ‘keyword research’ and you’ll find various options) and you can check your competitors websites. You use these keywords within your website and also your various Internet advertisements.

Building Links

When search engines find links to your website from other popular websites and websites in your niche market then it will (help) rank your website higher – which means more visits – more sales.

It will take a long time. Start slowly and only do a few links a day.

Don’t use companies that do 1000’s of useless links.

Some ways of adding links are;

1. Search directories

2. Some blog comments (although a lot are NOFOLLOW now, so they won’t help your ranking but they can help drive human traffic)

3. Forums (but never spam links in your forum posts. Become a valued member before posting any links and even then, keep the link within a valid useful post)

4. Articles (again, always write an article that gives real value to the reader)

5. Product reviews

6. Agreements with other websites.

Research your Competitors

Check what your competitors are doing for their websites and Internet ads. You will probably learn something that can help you.

PPC

Pay Per Click advertising (EG. Google AdWords) can be a cost effective form of advertising, as you only pay when someone clicks on your advert.

This is a very complex subject and I’d only recommend you do your own PPC campaign if your market isn’t competitive at all (ie. not many of your competitors are doing PPC ads or they’re doing them very badly!).

Unfortunately it’s far too easy to setup a PPC campaign very badly and this will simply cost you so much more per click, it will make PPC non cost effective.

I suggest you use a reliable PPC / Internet marketing company to create your PPC campaign. If done correctly, the initial setup cost they charge will pay for itself.

SUMMARY

I hope reading this wasn’t too boring and I hope it will help you or your company / organisation to use the Internet to become your automated sales person!

What Do You Know About Web Design?

August 8th, 2018

Let’s start this article with explaining the most important terms. The first one is “web designer”. It is a person who works with computers and designs websites, especially for businesses and different organizations. The next and the most important here is “web design” itself. It denotes a process of planning, modeling and customizing web sites. And, finally, “web site”. It can be compared with the book, because it also consists of pages and covers particular topic or subject.

Now that we know the terminology we can continue and switch over to the next point – what aim are web designers trying to achieve? Or what are the basic aspects of design? First of all it includes appearance (the way user sees the page), content (information), visibility (the way major search engines find it) and usability (it includes navigation and interface). It is next to impossible for one person to overcome all the hurdles on the way to a good and user-friendly web site. That’s why many web site design and development companies started to appear.

Web design companies usually have services like software and web development, AJAX web development, user interface design and a whole lot more on offer. But before using such services a person should understand that the process of web design is time-consuming. Because before getting down to work the procedure of website planning takes place. It is vitally important to consider everything thoroughly, otherwise money will be spent in vain. The process of planning includes defining the audience, purpose and content of the site.

Finally, besides such modern features like ajax development it is also important for a site to have its own quirk, which can be achieved by using HTML tables or CSS (Cascading Style Sheet) – table less layout, in other words. CSS isn’t wide spread. People use it for text formatting mostly and HTML tables for layout. But it depends on preference and individual perception.

10 Important Questions To Ask Your VA Before They Develop Your Website

August 7th, 2018

I think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do.

VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor website updates and even helping manage campaigns to ensure all the moving pieces are all lined up.

But even with all the ways that a VA can help you out, there are some areas of your business that you have to be careful about and not just hand over to them, hoping things will miraculously materialize with little involvement from you.

One of those critical areas is the development of your website.

Lately I am hearing more and more about business owners having their VA (or business manager or even doing it themselves for that matter) put up their website for them. I’m going to assume it’s either because of the convenience of having someone on your team do it or because it’s more cost effective than hiring a website developer.

And it’s because of this that I feel compelled to express caution… As mentioned, VAs can play a vital role in a business operations, but in my experience, most who say they can do your website for you have either:

a) Installed a pre-built WordPress theme or two and have figured out how to install plugins, making them think this is all they need to know to put up a website.
b) Got a buddy they will delegate the work to and make a profit off of the work done.

Sure, there could be more qualified VAs who know a bit more than that, but think about it, if they knew enough to be a web developer, then I would question why are they doing VA work and not developing websites for a living?

So before you say “sure” to having a VA put up your website for you, here are some questions to ask them first:

1) Can they prepare an in-depth target market analysis so that it’s clear on who your website needs to appeal to?
2) Are they well versed with Branding and Graphic Design? Do they know how to properly optimize images on your site so they download quickly on slower Internet speeds and smart phones?
3) Do they know what kind of layout design that would best suit your business and target market?
4) Are they knowledgeable in SEO? (Not just knowing about keywords, but all of the aspects that come with building an SEO friendly website.)
5) What do they know about programming? If something went wonky, would they know how to fix it? Can they do any customization to your website beyond what is provided in the purchased theme?
6) Are they aware of what makes a website responsive so that it looks proper on smart phones and other devices?
7) Do they understand fundamental copywriting principles when writing for the web?
8) Do they study marketing? What is their education, experience and do they understand your industry well enough?
9) Are they aware of all the different features and functionalities that could be used to best enhance your site or do they only know a select few plugins?
10) Do they know other CMS platforms other than WordPress that might work better for your needs?

Building a website requires someone with knowledge far beyond simply being able to install a WordPress theme. And in actuality, it’s rare that a single person possesses all of the knowledge and expertise required to create a fully functioning website.

These necessary skill sets range from brand and user experience design (UED, UXD and information architecture design), to HTML/XHTML, CSS knowledge and ideally some programming, SEO expertise, copywriting skills, and of course, marketing know-how since your website is your central marketing piece of your business.

So before embarking on a website project, consider carefully all of the areas of expertise needed to create a successful website that is fully supporting your business and portraying it in a way that will attract your target market and convert them into buyers.

While having a website up is all that you think you need, the journey on how you get there is paramount to how functional and successful it will be. This is not the time to pass off this important component of your business to someone who is not fully qualified to do the work.

Instead, be actively involved in finding a qualified web developer or development firm to take you through the journey that will result in an excellent representation of your business and get you the results you’re wanting.

To your success,