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Why Web Based Businesses Fail?

August 15th, 2018

‘Internet Economy’ is a lucrative field today, with success stories such as Steve Wozniak and Apple computers and Sabeer Bhatia’s Hotmail. Naturally, everyone wants to get a share of these much ‘touted’ e-commerce profits. However, to succeed in the online world, businesses need to know all the possible causes of failure, even though it seems like an exercise in pessimism.

These are the common reasons why many startup e-businesses fail:

Stale ideas

Web businesses that have nothing new to offer, and are mere clones of an already successful business, don’t succeed. Does your e-business sell a product that is innovative? Is there something completely new about your social networking website? The key to avoid typecasting is to stay fresh. Look for problems and needs that you can solve.

Not defining your customer

The first rule in selling is to know your customer. Some startup e-businesses offer a variety of services and products, not knowing the profile of the users. As a result, they cannot offer tailor-made services for any specific age group or nature of target audience. And this reduces the chances of succeeding.

Ineffective Marketing

The best marketing strategy is a well calculated plan. Marketing is the backbone of any business. A web site that has been creatively marketed without any regard to user acquisition costs might become cost ineffective.

For example, even buying keyword ads is a complex process. A good entrepreneur buys keywords that people most frequently use in searches while having high relevance and low competing advertisers.A common mistake most businesses make while cost cutting, is not hiring professional marketing consultants. They work on instinct, and their marketing plans lack a well researched strategy. This makes their marketing strategies ineffective. So the websites they make have inadequate SEO, SEM, and low virality, which results in low traffic to their website.

Poor web designing

Today, most websites seem like clones. Businesses make compromises while designing their web pages. They use free software and badly designed user interfaces. So, first-time visitors find the home page unattractive and it fails to register in their minds. It is highly unlikely they will ever go back to a web site that’s hard to navigate, is poorly designed and does not offer them something interactive.

A person who wants to use an online personalized gift services will look at several companies that provide the service. He is likely to choose the site which gets the first rule of ‘catching eyeballs’ right, more so when you are dealing with the business of ‘feel-good’- gifts.

Web businesses with cluttered, badly color coordinated websites, which have long download time and unclear navigational tools don’t work. Only professionally designed, well branded websites, with original and relevant content can be effectively marketed.

Given these reasons, it is best to employ the services of a web designing company to ensure significant online presence.

Lack of web analysis

Web Designing Vs Web Development. Web analysis is a process of analyzing the behavior of visitors to a website and then enhancing and modifying the features of the website to maintain and increase the traffic. Many web businesses design a website and then forget about it; and the resources invested in web designing go waste.Such e-businesses have no feedback regarding their website, as a result of which they cannot maintain a competitive edge.

No Networking

An entrepreneur needs to be friendly and people-focused. It is good to have an extended professional and personal network, before launching a web business.Web businesses that de-prioritize good partner and interpersonal relationships lose out in the long run.

Bad time and money management

A failed web business means that the founders have not managed their finances well. It includes over-spending or ineffective spending. Such individuals overlook the basic tenet of every business- time is money. They spend a lot of time bargaining for small cost reductions, while delaying launching time and other activities vital to growth in the world of start-ups.

The most important thing that leads to failed web businesses is lack of commitment and passion towards the work. Such people may know all the theoretical pitfalls that they can encounter, yetput in a half hearted effort to avoid them when confronted in the practical world. Hence, they continue to fail.

Front End Developers Are Now Using Animation To Improve User Experience

August 14th, 2018

Animation has been around for a long time. You can, in fact, trace the history of animation to the twentieth century. However, this concept is continuously evolving and it has now derived a new meaning. Flashy and confusing animation is a thing of the past. Front end developers are now using clean, swift, easily navigable forms of animation to improve user experience. These expert front end web developers, however, appreciate that such animation can do the job for them only if it is used discreetly. There is absolutely no dearth of options. HTML5 and CSS3 are incorporating new moves to their system, but these developers need to make sure that they are not getting flown away by the charm of these styles. You only use what you need.

Here are some ways in which animation is being used by front end web developers and user interface developers to improve user experience:

Animated Pages: Having subtle animation on the page headers and between page loads can help keep the users engaged. You manage to add movement to the website, and it ensures that pages transition smoothly, they are quick to load, and the gap between pages is closed with the help of a single fluid animation.

Charts that Rock: Charts are a good way of presenting information. However, something that is highly data intensive can get mundane. Hence, developers are now using animated charts that are extremely simple to integrate into the website and good to look at. Additionally, by appending movement to these graphs you turn them into an entertaining infographic.

Controlled Modular Scrolling: As the term suggests, this form of animation lends more control to the visitors of your website. In other words, your visitors now have control over the site’s animation. There are individual panels that can be created by a user interface developer on the website. These panels can then be individually accessed by the users. The good part of this animation is that it works smoothly across most industries.

Infinite Scrolling: You remember those old days when every single section of the website or a web app had their own set of menus as well as sub-menus. That will make it hard for you to navigate through the website. The new trend is to have all the information on one page. A front end website developer would much rather prefer to have an infinite scrolling website than have multiple menus. This is because such websites have proven to be more user friendly. So, the users can scroll down until they find what they are looking for. You have the option of having multiple types of animation as the user scrolls into a new page. However, you also need to make sure that all these components and animation are clean as well as cohesive.

Form Animation: Do you like filling out forms? Nobody likes doing that. That is where animated forms are becoming a trend these days. Developers are using natural language to make forms look like a casual conversation. This combined with motion makes form-filling a fun thing for the visitors.

Slow-Motion Animation: Slow-motion is a great way of catching the attention of your users. When page elements move just slightly, they draw the attention of your visitors. It is almost like whispering in the ears of your visitors. Such whispering draws their attention instantly. They subconsciously tend to pay more attention to what is being said. Having such animation on the home page of the website is a good idea of keeping it clean and catchy.

Animating Anchor Text: Do you remember hovering. When your mouse hovers over a link, it animates. Animating the anchor text has the same phenomenon. The only difference is that it is a little more advanced. It makes hovering more visually stimulating and a good tool of engaging your visitors.

In summary, there are numerous things that modern-day animations allow you to do. If you are a front end developer designer or a specialized user interface developer, you can make subtle use of these animations to improve your visitor’s experience.

10 Questions To Ask Your Prospective Web Designer

August 13th, 2018

It can be a daunting task setting up your on-line presence for most. The whole prospect of talking about “domain-name registration”, “hosting services”, “arranging content”, “payment gateways” and “merchant accounts” etc… can seem a totally alien experience for even those initiated with plenty of on-line experience.

So, to help those that are seriously thinking about getting their business hosted on the Internet here are some Top Ten Tips you should be asking a Web Company before you consider taking on their service.

1) “How long have you been in business?”

While there is nothing wrong with going to a one man start up company (we all started somewhere) you may feel safer going with an established company where you can gather testimonials and feel more secure that the company has a history with hosting etc. You don’t want to lose your hard-earned website if the developer decides to close down.

2) “Do you have a portfolio?”

First and foremost you have to see samples of work, without seeing this how do you know the Web Developer can do what you’re asking? Also, make sure these are live sites and that they actually work!

“Do you have any testimonials?”

All good should be able to provide you with testimonials from previous satisfied clients. An established web design company will be happy to provide you with a list of testimonials if requested.

4) “Who works for you and can I meet them?”

You need to know that the company you are hiring can deliver what they claim, ask questions such as “What are your designers histories?” and “How many years of experience do they have in this field?”. While all companies out-source at one point or another you need to be safe in the knowledge that your prospective company has staff on hand to deal with urgent queries etc and do not constantly have to rely on a freelancer. Finally, any company worth their salt will willingly let you go into their office and meet with the designers, beware of companies who refuse…what are they hiding?

5) “What is the process in developing a site?”

You and the web design company have to be clear right from the word go what part each of you have to play in developing the site. At certain points your designer will require content and feedback from yourselves and you have to be aware when this will be required.

6) “What happens if I need changes?”

All websites will need updated at one point or another, find out whether this is included in the price or an additional cost.

7)”What can you do to make my site visible?”

If your web design company also offers Search Engine Optimization and you are considering this service, ask if it’s possible to have a short meeting with the SEO specialist. You’ll know quickly if they are up to scratch and they should also be able to supply you with previous Search Engine reports and show signs of successful SEO results.

8) “Do I own my site at the end?”

You don’t want to go through the process of developing a website only to lose the rights to it if you decide to get hosting from another company after a few months. Ask if its possible to obtain a full copy of your website on completion.

9) “What software/languages do you use?”

You probably don’t really care about the answer to this but it is good for you to know your site will be created using industry standard software etc to allow the files to be worked on at a later date with a different company if needs be. Look for software names such as Adobe Macromedia and try to get developers with more than just basic HTML knowledge such as ASP, PHP – should you wish to upgrade your site to a dynamic site it will comfort you to know that your designer will be able to oblige without you having to go elsewhere.

10) “Do you provide hosting?”

All good web design agencies should be able to set you up with hosting and emails and you shouldn’t feel that you are paying over-the-top for this service. If they say they can’t and you feel the costs are high then be extremely suspicious!